Amazon growth agency based in British Columbia — supporting brands across Canada
Amazon growth agency based in British Columbia — supporting brands across Canada
Case study: supplements
BIE rebuilt five BetaCell listings and ran PPC for the brand, with reported results from Amazon.com.
BetaCell Supplements is a wellness supplement brand competing against mature brands with stronger review counts. This page shows the creative and advertising work and the reported figures, including where efficiency still needs work.
Case study from BIE client work.
BetaCell Supplements product range from the BIE report.
At a glance
These are US marketplace results from Amazon.com, not Canadian results. Figures come from the client report BIE prepared for the campaign period. The report does not state exact dates, and results depend on the product, category, pricing, inventory and budget, so they do not predict results for another brand.
1,275
Units sold
223 from PPC, 1,052 organic
26.8%
Conversion rate
1,275 units from 4,754 sessions
2.16x
PPC ROAS
$11,521 trackable PPC sales
46.3%
Average ACoS
TACoS 10.52%
The challenge
Mature brands had stronger reviews, aggressive pricing and established keyword ownership.
Shoppers needed to understand each formula and how it differs, without over-claiming.
Supplement copy had to stay compliant and avoid aggressive claims, which makes strategic wording important.
The account needed a stronger brand structure and trust content across several products.
The work
A 7-image strategy per product, with listing transformations for five products: Glucofix, 6-in-1 Immune Supplement, Memoryfix, Neurofix and Turmeric Curcumin.
Brand-to-product A+ modules and Brand Story content to build trust and support cross-selling.
A structured Amazon Brand Store with navigation, benefit sections and lifestyle imagery.
Multiple PPC campaigns, with daily and monthly reporting.
Creative
Listing images, a listing transformation, A+ Content, keyword tracking and report charts.
Listing image sets across the BetaCell range.
Before-and-after listing transformation.
Premium A+ Content modules.
More A+ Content modules.
Keyword tracking snapshot from the report.
KPI charts from the report.
ROAS and unit trend charts from the report.
Results
These are US marketplace results from Amazon.com, not Canadian results.
$11,521
Trackable PPC sales
$7,980.99
Average monthly sales
Report average
4,754
Total sessions
$1.81
Average CPC
82.5%
Organic units
1,052 of 1,275 units
17.5%
Units from PPC
223 of 1,275 units
87.34%
Buy Box win rate
Not at an ideal level
10.52%
Average TACoS
Reading the work
Most units were organic and the listings converted at 26.8%. Advertising produced trackable sales, but a 46.3% ACoS shows profitability still needs work.
The report points to lowering inefficient spend, improving the Buy Box rate and scaling campaigns with stronger conversion potential.
FAQ
No. These are US marketplace results from Amazon.com, not Canadian results. BIE also manages Amazon.ca accounts.
Supplement copy has to stay compliant, so BIE writes around what a listing can safely say. This page makes no health claims about any product.
The report shows a 2.16x ROAS and a 46.3% ACoS and says efficiency still needs improvement.
Next step
No obligation. Results vary by brand, product and market.
