Amazon growth agency based in British Columbia — supporting brands across Canada
Amazon growth agency based in British Columbia — supporting brands across Canada
Case study: wellness products
BIE created listing images, Premium A+ Content and a Brand Story for dual-sided cold therapy packs.
Chilltherapy makes dual-sided cold therapy packs with a textured Wave side and a smooth Flip side. This is a creative project, so it shows design decisions and assets, and it does not report sales or conversion numbers.
Case study from BIE client work.
Listing infographics designed by BIE for Chilltherapy.
At a glance
Chilltherapy, reusable cold therapy packs and a pad line.
Listing images, Premium A+ Content and a Brand Story.
Explain a tactile feature visually and position the packs as a self-care product.
No sales or conversion figures are reported for this project.
The challenge
Without distinct visuals, a premium pack can look like any cheap blue pack.
The textured Wave side and smooth Flip side are tactile, so images had to convey them.
The pad line for joints and body needed its own message so shoppers would not confuse it with a generic cold pack.
The listing had to fit a curated wellness routine as well as injury recovery.
The work
Macro-style images that show the texture of the Wave side and infographics that explain the two sides.
Segmented storytelling, with lifestyle imagery for the pad line showing flexibility and joint fit.
A Brand Story module that frames the product as a modern recovery essential.
Creative
Listing images, infographics, Premium A+ and Brand Story created by BIE.
Macro-style listing images showing the Wave side texture.
Infographics explaining the dual-sided design.
Premium A+ Content for the pad line.
Brand Story module.
Reading the work
A listing that explains a hard-to-describe feature through images and presents the product in a consistent, premium brand style.
Sales, conversion or ranking results, since the client report contains none.
FAQ
No. It is a creative project, and the client report contains no sales or conversion figures.
Listing images and infographics, Premium A+ Content for the pad line and a Brand Story module.
That is the design challenge here. Macro-style imagery and clear infographics were used to show texture and use.
Next step
No obligation. Results vary by brand, product and market.
