Amazon growth agency based in British Columbia — supporting brands across Canada
Amazon growth agency based in British Columbia — supporting brands across Canada
Case study: kids’ furniture
BIE designed the listing images and A+ Content for a 12-piece modular play couch before any advertising began.
Cubby Couch makes modular play couches that work as furniture and as a buildable fort. This is a creative project, so it shows design decisions and assets, and it does not report sales or conversion numbers.
Case study from BIE client work.
Listing image stack designed by BIE for Cubby Couch.
At a glance
Cubby Couch, premium 12-piece modular play couches.
SEO and listing architecture, listing images and A+ Content.
Show how the 12 pieces fit together and make safety and care details easy to see.
No sales or conversion figures are reported for this project.
The challenge
Twelve pieces and details such as the Velcro backrest needed visuals to stand out.
The brand’s founder story and its CertiPUR-US foam statement sat in text blocks rather than in the images.
Shoppers needed to see how modular pieces become a fort.
The listing had to move from furniture specifications to play possibilities.
The work
Rebuilt the title and bullets around the 12-piece value and play use cases such as fort building, sensory play and sleepovers.
An image stack showing the 12 pieces, close-ups of the Velcro backrest and easy-clean, machine-washable covers.
A founder-led brand story and a dedicated section for the glow-in-the-dark star blanket.
Creative
Listing images and A+ Content created by BIE.
Listing image stack showing the 12-piece configuration, Velcro backrest and washable covers.
A+ Content modules including the star blanket section.
Reading the work
A listing designed so the product, its safety details and its care instructions are easy to understand at a glance.
Sales, conversion or ranking results. The brand had not yet started advertising when the report was written.
FAQ
No. It is a creative project, and the client report contains no sales or conversion figures.
The listing image stack and A+ Content, plus a rebuilt title and bullets.
Yes. Improving the listing first helps ensure paid traffic lands on a clear page.
Next step
No obligation. Results vary by brand, product and market.
