Amazon growth agency based in British Columbia — supporting brands across Canada
Amazon growth agency based in British Columbia — supporting brands across Canada
Case study: building materials
BIE built the Amazon presentation for a niche drainage product and ran PPC around it, with reported results from Amazon.com.
Econocraft Materials sells the LokPlate plastic downspout nozzle, a no-metal alternative to traditional metal downspouts for building drainage and pool scuppers. This page covers the work BIE did and the figures from the client report.
Case study from BIE client work.
Econocraft Materials, the brand featured in the BIE report.
At a glance
These are US marketplace results from Amazon.com, not Canadian results. Figures come from the client report BIE prepared for the campaign period. The report does not state exact dates, and results depend on the product, category, pricing, inventory and budget, so they do not predict results for another brand.
$148,540
Total sales
Campaign-period total in the report
2,480
Units sold
439 from PPC, 2,041 organic
7.2x
PPC ROAS
$60,353 PPC sales from $8,328 ad spend
14%
Average ACoS
TACoS 5.6%
The challenge
Few shoppers knew a plastic downspout nozzle could replace a metal one, so the benefits had to be explained quickly.
Buyers needed clear sizing, compatibility and installation information before they would commit.
Missing or unclear technical content could reduce trust and slow the buying decision.
The product had to read as a smarter modern alternative: theft deterrence, hardware-free installation, UV resistance and cost savings.
The work
The report lists support with US company formation steps, seller account registration, GS1 barcode setup, a trademark filing and Amazon Brand Registry enrolment.
Keyword-informed listing copy and product-focused creative that explains the technical benefits visually.
Brand-to-product storytelling with feature modules and banners that highlight key product benefits.
Multiple PPC campaigns for selected products, with daily reporting.
Creative
Brand Story, listing creative and keyword tracking from the report.
Brand Story content for Econocraft Materials.
Product-focused listing creative.
Keyword tracking snapshot from the report.
Results
These are US marketplace results from Amazon.com, not Canadian results.
$60,353
Trackable PPC sales
$27,972.18
Average monthly sales
Report average
14,808
Total sessions
~16.7%
Conversion rate
2,480 units from 14,808 sessions
82.3%
Organic units
2,041 of 2,480 units
17.7%
Units from PPC
439 of 2,480 units
~$1.13
Average CPC
97–98%
Buy Box win rate
Reading the work
Most units came from organic demand, and advertising stayed efficient at a 14% ACoS and 5.6% TACoS while still contributing meaningful sales.
The report points to more traffic through keyword expansion, better search ranking and growing monthly sales.
FAQ
No. These are US marketplace results from Amazon.com, not Canadian results. BIE also manages Amazon.ca accounts.
It means the report attributes $60,353 of sales to $8,328 of advertising in the campaign period. It is not a promise of the same return for another product.
The report lists setup support such as GS1 barcodes, trademark filing and Brand Registry enrolment. Start with an audit to see what applies to you.
Next step
No obligation. Results vary by brand, product and market.
