Amazon growth agency based in British Columbia — supporting brands across Canada
Amazon growth agency based in British Columbia — supporting brands across Canada
Case study: industrial cleaning
BIE helped Grime Eater build its Amazon.com foundation and launch listings for a heavy-duty hand cleaner range.
Grime Eater makes heavy-duty hand cleaners, soaps, degreasers and workplace cleaning products for mechanics, trades and industrial teams. This page shows the setup, creative and advertising work, and the reported results, including the parts that are still under pressure.
Case study from BIE client work.
Grime Eater Power Max Hand Cleaner, the product featured in the BIE report.
At a glance
These are US marketplace results from Amazon.com, not Canadian results. Figures come from the client report BIE prepared for the campaign period. The report does not state exact dates, and results depend on the product, category, pricing, inventory and budget, so they do not predict results for another brand.
$5,641
Total sales
Campaign-period total in the report
367
Units sold
215 from PPC, 152 organic
22.5%
Conversion rate
367 units from 1,629 sessions
1.0x
PPC ROAS
ACoS 104%, TACoS 66.2%
The challenge
Mechanic soaps, pumice hand cleaners and degreasers competed for the same high-intent searches, with established brands and strong reviews.
Shoppers needed to understand what the products remove, who they are for and why they differ from ordinary hand soap.
Grease, oil, adhesive, paint and urethane removal had to be explained in simple, shopper-friendly language.
The Amazon presence needed a clearer brand structure, a consistent listing style and stronger trust content.
The work
The report lists support with US company formation steps, seller account registration, GS1 barcode setup, a trademark filing and Amazon Brand Registry enrolment.
Keyword-informed copy and a 7-image plan for Power Max Hand Cleaner: hero shot, quick-cleaning benefits, comparison, skin-friendly positioning, workplace use cases, residue removal and size options (16 oz and 1 gallon).
Brand-to-product A+ modules, Brand Story content and storefront structure to build trust and support cross-selling.
Multiple PPC campaigns launched for selected products, with daily reporting.
Creative
Listing images, before-and-after listing transformations, A+ Content and keyword tracking from the report.
Listing image set for Grime Eater Power Max Hand Cleaner.
Listing transformation for the 16 oz Power Max listing.
Listing transformation for the 1-gallon listing.
A+ Content modules for Grime Eater.
Keyword tracking snapshot from the report.
Results
These are US marketplace results from Amazon.com, not Canadian results.
$3,596
Trackable PPC sales
$2,554.66
Average monthly sales
Report average
1,629
Total sessions
$2.56
Average CPC
Reached $3.00 in May and $3.52 in June
58.6%
Units from PPC
215 of 367 units
41.4%
Organic units
152 of 367 units
~99%
Buy Box win rate
66.2%
Average TACoS
Reading the work
The listing converted visitors well, but traffic was low and ad spend roughly equalled the sales it produced. Profitability was under pressure at this stage.
The report points to cutting wasted spend, improving keyword targeting, moving budget toward converting search terms and growing organic ranking.
FAQ
No. These are US marketplace results from Amazon.com, not Canadian results. BIE also manages Amazon.ca accounts.
Not yet. The report shows a 1.0x ROAS and a 104% ACoS for the campaign period, and it names reducing wasted spend as the next focus.
The report lists setup support such as GS1 barcodes, trademark filing and Brand Registry enrolment. What applies to you depends on your business, so start with an audit.
Next step
No obligation. Results vary by brand, product and market.
