Amazon PPC · Listing content · Creator assets

Hodgins Harvest: Amazon PPC and Listing Optimization Case Study

A documented four-month look at how BIE coordinated advertising, listing content and creator assets for an organic mushroom brand.

This case study summarizes results reported for Hodgins Harvest on Amazon.com (US) between June 1 and September 30, 2025. Figures are in US dollars and come from BIE’s client report.

US marketplace results. Results vary by brand, category and market and do not guarantee future outcomes.

Report snapshot

ClientHodgins Harvest
MarketplaceAmazon.com (US)
Reporting periodJune 1 – September 30, 2025
CurrencyUSD
ScopePPC, listing content, creator assets

Project snapshot

The Brand, the Marketplace and the Scope

Client

Hodgins Harvest, an organic mushroom products brand with Organic Cordyceps, Organic Reishi and Organic Lion’s Mane listings.

Marketplace

Amazon.com (US). All figures are US results in US dollars.

Period

June 1 to September 30, 2025, as documented in the client report.

Scope

Amazon PPC, listing content refinement and creator-produced assets.

The challenge

Selling a Product That Needs Explaining, in a Competitive Auction

Functional mushroom products ask shoppers to understand ingredients, forms and benefits before they buy. On Amazon, that education has to happen in the listing and in the ads, while competing for the same clicks as other brands.

Advertising costs also moved during the period. As reported, average CPC was about $1.61 in June, about $2.48 in August and about $1.86 in September, which put pressure on efficiency.

What BIE needed to balance

Clear listing content so paid traffic could understand each product
Advertising structured by shopper intent rather than one broad campaign
Spend discipline while CPCs were changing
Reporting that shows total-business performance, not only ad-attributed sales

Strategy and execution

Four Workstreams, Coordinated

Listing foundation

Refined product listing content and imagery so shoppers could understand each product quickly.

Deliverable: Listing content aligned with the ads

Structured PPC

Organized advertising by shopper intent, including brand, category and competitor-related searches.

Deliverable: An advertising structure built around intent

Creator assets

Used creator-produced assets through a JoinBrands program to support advertising and the listing.

Deliverable: Creator content for ads and listing

Control and reporting

Monitored Buy Box (about 98% over the period) and reviewed spend against ACoS and TACoS.

Deliverable: Monthly performance review

Documented results

Reported Results: June 1 – September 30, 2025

Amazon.com (US), USD. Figures are taken from the client report as documented.

$23,253.54

PPC sales

$10,683.30

PPC spend

2.18

PPC ROAS

45.94%

ACoS

16.03%

TACoS

Total-business advertising cost of sales

$1.91

Average CPC

2,218

Total units

715 PPC · 1,503 organic

14,547

Sessions

~98%

Buy Box

How to read this: an ACoS of 45.94% is higher than many brands target, and it is shown as reported. Roughly a third of units (715 of 2,218) were PPC-attributed. This is one account over one four-month period, so it does not prove what any single activity contributed.

Visual evidence

Charts From the Original Client Report

These charts are reproduced from the original report for the same June–September 2025 period.

KPI charts from the original client report (page 1 of 2).

KPI charts from the original client report (page 2 of 2).

What it demonstrates

What This Case Shows, and What It Does Not

What it shows

Advertising, listing content and creator assets can be planned together instead of as separate tasks
Reporting both ACoS and TACoS gives a more complete view than ad-attributed sales alone
CPC movement should be shown alongside results, not hidden

What it does not show

That PPC or listing changes caused the organic unit sales
That the same results will apply to other brands, categories or marketplaces
Any before/after lift, as no pre-engagement baseline is included

Related services

Services Used in This Project

Amazon PPC Management

Campaign structure, keyword strategy and spend control.

Explore Amazon PPC

Listing Optimization

Titles, bullets, images and content that explain the product.

Explore Listing Optimization

A+ Content

Enhanced brand content that supports shopper decisions.

Explore A+ Content

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Amazon PPC, Premium A+ Content and product creative.

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Dreamscape Kids

Listing images, Premium A+ modules and Brand Story design.

Read the case study

FAQ

Hodgins Harvest Case Study FAQ

What did BIE do for Hodgins Harvest on Amazon?

BIE coordinated Amazon PPC, listing content and creator assets for the brand over the reporting period of June 1 to September 30, 2025, as documented in BIE’s client report.

Are these results from Canada or the US?

These are US results from Amazon.com, reported in US dollars. They are shown as documented and should not be read as a forecast for Canadian marketplaces.

Is an ACoS of 45.94% a good result?

It depends on margins, goals and category. We publish it as reported rather than selecting only the strongest numbers. Total-business TACoS over the same period was 16.03%, which is why we look at both metrics together.

Did PPC or the listing changes cause the organic units?

We do not claim that. The report shows 1,503 organic units alongside 715 PPC-attributed units, but a single account over four months cannot isolate the contribution of any one activity.

Can BIE review my Amazon PPC and listing strategy?

Yes. Request a Growth Audit and we will review your advertising structure, listing content and reporting so you can see what is worth prioritizing.

Your Amazon business

Want a Similar Review of Your Amazon PPC and Listings?

Request a Growth Audit and we will look at how your advertising, listings and reporting fit together.

Results shown are specific to this client, marketplace and period.